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What Is A Video Marketing Plan?

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A video marketing strategy is the set of actions planned to get from point A (current situation) to point B (desired position or objectives) using audiovisual language in different digital channels as tools to achieve our goals.

What Is A Video Marketing Plan_ 2022

It is an essential part of our content strategy and, in general, of the marketing and communication strategy.

Advantages Of Including Video Marketing

Currently, about 80% of the content consumed on the internet is video.

It is beneficial to consider a video marketing strategy to take advantage of these advantages.

Video Marketing plan Design

This strategy adds value to a comprehensive content plan. Some of the tasks that we need to carry out, such as defining the buyer persona, are common in creating all content.

In the design stage of its strategy, we are going to follow these steps:

  • Buyer person.
  • Goals
  • Budget
  • Topics
  • Video types.
  • Platform
  • Tools
  • Action plan.

Define The Buyer’s Person Video Marketing

Creating the avatar or profile of our ideal client is the starting point in any marketing and communication plan and our video marketing strategy. To generate engagement, And also we need to know who our audiovisual content is.

What Do We Want To Achieve Video Marketing?

We could aspire to an increase in engagement or the capture of more leads. However, we must set our objectives to be SMART (intelligent).

This Word Is An Reduction Video Marketing

  • Specific: to meet the stated objectives, they must be clear.
  • Measurable (measurable): we will know if we have met or not as long as the container measures our dreams.
  • Achievable (achievable): forget goals so ambitious that can not be realize.
  • Relevant to the brand (relevant): each objective must be aligned with the company’s essence.
  • Delimited in time (time-bound): setting a deadline to meet our goals helps us not procrastinate.

We must set ourselves objectives And also that we can meet with the available resources.

Define The Available Resources Video Marketing

The production of this type of content consumes more resources than creating texts and audio. A video marketing strategy is the set of actions planned to get from point A (current situation) to point B (desired position or objectives) using audiovisual language in different digital channel as tools to achieve our goals.

It is an essential part of our content strategy and, in general, of the marketing and communication strategy.

  • Easy to consume. It is easier and more fun to watch a video than to consume only text.
  • Increase engagement. And also It is a format that arouses emotions and connects with people.
  • Build trust. We trust more in what we can see and hear.
  • It favors SEO. For example, it is increasing the permanence rate on a website.
  • Facilitate the sale. It helps show the products and services more graphic, subtle, and fun. For example, in this Volkswagen commercial:
  • Humanize the brand. And also It agrees that we put a face on our company and tell stories.
  • Add value. We can use it to provide relevant information (such as FAQs) or educate (such as tutorials)
  • Increases visibility. Videos are more expected to go viral than other types of content.

Beneficial To Consider A Video Marketing Plan To Take Advantage Of These Advantages.

It not only has a commercial purpose but has been evolving and focusing more and more on the user. Thus, a generation of content is reached that implies generating emotions in the consumer, creating engagement with him. This is the best way to relate as a brand by marketing to our clients and potential clients.

Micro-Video Marketing

It is a widely used format for short videos that seek to retain the user’s attention for a few seconds to perform a specific action.

Blog Video Marketing

A website is a great channel to spread your videos. Demonstrative videos and testimonials are some of the most popular for showing our brand through a web page video.

Conclusion

Video Marketing plan Use a clear message designed for your target audience through interactive stories and different types . More and more companies use these formats as part of their advertising strategy.

Also Read: Mobile App – Ideas, Creating App And More

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