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Introduction of Business Development

Business development is executing strategies and opportunities across your organization to promote growth and boost revenue. It includes pursuing opportunities to help your business grow, identifying new predictions, and converting more leads into customers.

What Is a Business Development Role?

It is responsible for helping organizations obtain better brand recognition and financial growth. They coordinate with company executives and sales & marketing professionals to review current market trends and propose new business ideas to improve revenue margins.

What Are The Four Pillars Of Business Development?

Entering into entrepreneurship can be terrifying, but you will be okay if you follow a roadmap for success. Every business needs a grip on the four business pillars: management, marketing, operations and finance.

What Are The Stages Of Business Development?

The four stages of business growth are;

Stage 1: Startup Business

In the startup phase, you spend most of your time and effort bringing your business idea to life. To take your business to the following level, you need to make sure your company is efficient and has a system in place to allow growth. It means:

  • Hiring employees
  • Knowing how to delegate tasks
  • Establishing a creative culture

Stage 2: Business Growth

After existence in business for a few years, the company can go through rapid growth. The business plan pays off; consumers know our product or service, and our revenue increases. Hence, businesses can have less turnover, market share, and customer base can grow.

Stage 3: Business Maturity

Mature businesses have more brand awareness with consumers and a strong presence in their target market. It’s unlikely a startup or business with less experience can take over your company’s position.

Stage 4: Business Renewal or Decline

While every business wants to sidestep decline, it’s bound to happen to almost everyone. It can happen for numerous reasons, such as:

  • Not pursuing opportunities to increase during the maturity stage.
  • Changes to the industry affect customer demand.
  • Competing businesses have better products or services.
  • Not responding to technology updates or advances.

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